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Real Estate Versus Equities: Where Total Return Looks More Attractive

For a long stretch of recent history, owning broad U.S. stocks was close to a sure thing: buy the index, hold on, and collect returns that ran well into the double digits annually. That era shaped an entire generation…

Heritage Hill Research  ·  May 12, 2025
Real Estate Versus Equities: Where Total Return Looks More Attractive

For a long stretch of recent history, owning broad U.S. stocks was close to a sure thing: buy the index, hold on, and collect returns that ran well into the double digits annually. That era shaped an entire generation of investing habits. But forward-looking return expectations for public equities have, at various points, been marked down sharply from the pace of the past, as analysts trim their projections for corporate earnings growth. When that happens, the calculus that made stocks an automatic choice starts to shift, and private real estate begins to look more compelling on the measure that ultimately matters: total return, meaning the full combination of income, dividends, and capital appreciation.

Real estate is not immune to market forces, and no one should pretend it is. But at moments when equity return expectations compress, the relative case for well-managed real estate strengthens. At Heritage Hill, we think the key is to stop anchoring on strategies that worked in the last cycle and to evaluate each asset class on what it can plausibly deliver from here.

Why Equity Return Expectations Compress

After a long expansion, it is common for major asset managers and research firms to lower their long-run forecasts for U.S. stocks — sometimes to a fraction of the returns generated over prior decades. The reasoning is not mysterious. Valuing a stock comes down to two things: a company's ability to grow its earnings and dividends, and the price you pay for that stream today. When broad market valuations sit near the high end of their historical range — with price-to-earnings ratios elevated by historical standards, whether measured on current or smoothed multi-year earnings — the runway for further gains narrows.

The logic compounds in a slower-growth environment. A sluggish economy cannot be expected to churn out earnings at the pace of a booming one. Diminished cash generation puts pressure on dividends as well. And when share prices already reflect optimistic assumptions, there is simply less room for the pleasant surprises that drive outsized returns. High starting valuations plus muted growth is a recipe for modest forward returns, and that is the environment that periodically pushes equity investors to look elsewhere. [Specific forecast figures should be refreshed with current published outlooks before citing.]

How Real Estate Builds Wealth Differently

Real estate's appeal in this setting rests on a different engine. Its return comes from two sources working together — the income thrown off by rents and the appreciation of the underlying asset over time. As interest rates and equity return expectations have shifted over the years, many high-net-worth investors have steered a larger share of their portfolios toward real estate precisely because it is a tangible asset with genuine upside that does not depend entirely on the same drivers as the stock market.

That said, honesty requires acknowledging that real estate is not recession-proof. In a genuine downturn, commercial property feels many of the same headwinds as equities, and even carefully positioned owners should expect income streams to come under some pressure. But as an asset class, real estate has tended to hold up better than average, and the most defensive segments — multifamily housing chief among them — tend to fare best, for the simple reason that people need somewhere to live regardless of the economic weather.

Underwriting for a Lower-Return World

A responsible manager adjusts to the environment rather than pretending it hasn't changed. When forward returns compress, disciplined sponsors lower their targets accordingly. For a given level of risk, a strategy that might once have been underwritten to a mid-teens internal rate of return might now be underwritten a couple of points lower — not because the manager has gotten worse, but because the market has gotten more expensive and the honest number has come down. We would always rather set a conservative target and exceed it than promise an aggressive one and disappoint.

The alternative — insisting on the old return target in a lower-return world — can only be achieved by taking on more risk, and this is where investors need to pay close attention. Some managers, unwilling to lower their headline numbers, will reach for distressed assets, pile on additional leverage, cede control to partners, or cut corners on leasing and marketing. Any of these can flatter results if everything breaks right and can create serious problems if it doesn't. Not all of these moves are obvious from a marketing deck, which is why investors should do independent research, question the manager's assumptions, and demand regular, candid reporting on how a portfolio is actually performing.

Why the Premium Looks Outsized Today

Here is the crux of the argument. Private real estate is illiquid, and illiquidity should command a return premium over assets you can sell instantly — investors deserve to be paid for tying up their capital. In a world where public equities are expected to return, say, mid-single digits, and well-managed private real estate can plausibly target high-single to low-double digits, that premium is not merely present; it is unusually wide. The gap between what stocks are likely to deliver and what real estate can offer stretches out precisely when equity valuations are stretched.

Most importantly, real estate does not force an investor to rely on income alone. Land and buildings carry an intrinsic value that endures no matter how market sentiment swings or how public valuations are disrupted. That combination — a dependable income stream layered on top of a tangible asset with lasting worth — is what makes real estate a durable choice when the ground shifts beneath the equity markets. In a period of compressed expected returns, it is not that real estate is guaranteed to win; it is that the odds, and the premium for patience, tilt more clearly in its favor.

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When equity return expectations compress, the illiquidity premium and total-return case for well-managed real estate widen, and Heritage Hill underwrites its investments to that lower-return world rather than chasing yesterday's targets.

If you'd like to see how we put this discipline to work, we invite you to:

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This material is for informational and educational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. Private real estate investments involve risk, including the possible loss of principal. Past performance is not indicative of future results.